week ten, part two | OPENING THE HATCH

image by vaXine

Now that you've freed your mind via writing, you are to continue 'hatching' your ideas through sketches. Consider the many scales at which your concept can be present -- including, but not limited to : accent lighting; ambient lighting; color; ceilings; entryways; floor fixtures; floor layout; in-store displays; joints and details; level changes; materials; product adjacencies; promotional graphics; props; store facade; signage; texture; wall fixtures; window displays...

For Wednesday, November 4 [at 1 pm], illustrate your ideas about these many facets and more by taking us on a guided pictorial tour through your space via a minimum of 10 images on your blog. In this series of annotated and rendered perspective sketches, explore light, color and materiality within The Hatchery. Use notes to speak specifically about your choices and how they reinforce your concept.

Consider this a brain dump. You can change your ideas as you go along, the key is to getting them on paper. Prior to sketching, if you have not already done so, you may find it helpful to create an inspiration board that speaks to your concept with a broader brush. The images on this board can provide much guidance in the decisions you make while sketching...including, at a most basic level, what color marker to use for what.

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Finally, among your final deliverables for The Hatchery Project will be a detailed information/inspiration folder. This exquisitely crafted anthology will reflect both the brand of your retail space and your design aesthetic from layout to size to construction. Envision this piece as something that UNCG can use in generating interest in The Hatchery, as well as a supplement of your own portfolio – something you can take with you to any job interview. You will need to make three copies of this piece (one for yourself, one for Joe Erba and one for me) so it is a good idea to consider early on how you will execute this artifact and the information you will include in it: process, drawings, specifications, inspirations, etc. One specific piece of information to be included in this folder is a CD highlighting your final proposal.

F [10.31] : a spooktacular workday
M [11.2]: Salvation Army Select
W [11.4] : Salvation Army Select, Opening the Hatch Due on Blog