week nine, part two | BIG, BOLD, BALLSY IDEAS

The past few days have required you to think concretely. The challenge is to now take what you know and use the other side of your brain (the one we love) to think abstractly.

For the next week, let your mind wander, exploring ideas of what The Hatchery can be, with the goal of generating a plethora of ideas through models, drawings, magazine clippings, inspiration boards, blog posts, etc. Be creative. Be thoughtful. Think conceptually.

While you’ve defined a program that can serve as a guide --- do not let it fall in the way as a burden, preventing innovative solutions. It’s imperative that you begin this process outside the box as it will be much easier to reign yourself back in later than to spend the whole time working within the box’s square boundaries.

If you find that, along with your concept, comes a change in the branding of the Hatchery (as expressed by Ashley) this too is ok. Be a visionary.

F [10.23] : workday + desk crits
M [10.26] : workday + desk crits