rendering by Debbie Nestvogel + Matt Jones
PRO:NOTIONS
As you enter the job market, you will often find that your versatility is your strongest asset as a designer. Particularly in small firms, you will wear many hats, some days as a interior designer, others as a branding strategist, and yet others as a pillow fluffer… This week you will put on your marketing hat, moving away from store fixtures to store promotion.
As we discussed on Friday, donations, sponsors, and customers, as well as community and university support, are key to the success of the new Salvation Army Select store. As a result, the time is right to draw on the skills you’ve developed both as a student and as a consumer to help this cause.
Over the course of the next three weeks, you will each generate, create and promote one idea for raising awareness about the new store. Your idea, which must have some physical component, may focus on drawing more donations, bringing more attention to the work of the Salvation Army, showcasing the partnership between UNCG and the Salvation Army, highlighting community partners, etc.
Salvation Army’s slogan is “doing the most good” – as you develop ideas I challenge you to ask yourself, is this plan “doing the most good” with the time and means available?
If you determine that the efforts of more than one person are needed for your idea to be a success, by all means, engage others. However, be aware that you will all be evaluated on the amount of time and energy that went into your idea AND its response.
M [9.14] : brainstorming…
W [9.16] : pitch your idea! group discussion with ivan cutler
F [9.18] : anthropologie, salvation army select
M [9.21] : group discussion
M [10.5] : promotion wrap-up
As you enter the job market, you will often find that your versatility is your strongest asset as a designer. Particularly in small firms, you will wear many hats, some days as a interior designer, others as a branding strategist, and yet others as a pillow fluffer… This week you will put on your marketing hat, moving away from store fixtures to store promotion.
As we discussed on Friday, donations, sponsors, and customers, as well as community and university support, are key to the success of the new Salvation Army Select store. As a result, the time is right to draw on the skills you’ve developed both as a student and as a consumer to help this cause.
Over the course of the next three weeks, you will each generate, create and promote one idea for raising awareness about the new store. Your idea, which must have some physical component, may focus on drawing more donations, bringing more attention to the work of the Salvation Army, showcasing the partnership between UNCG and the Salvation Army, highlighting community partners, etc.
Salvation Army’s slogan is “doing the most good” – as you develop ideas I challenge you to ask yourself, is this plan “doing the most good” with the time and means available?
If you determine that the efforts of more than one person are needed for your idea to be a success, by all means, engage others. However, be aware that you will all be evaluated on the amount of time and energy that went into your idea AND its response.
M [9.14] : brainstorming…
W [9.16] : pitch your idea! group discussion with ivan cutler
F [9.18] : anthropologie, salvation army select
M [9.21] : group discussion
M [10.5] : promotion wrap-up
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