carpet tile design for Mannington by IARc alum Heather Miller, read more about the concept behind Heather's design here
Image and perception help drive value; without an image there is no perception. Scott M. Davis, Brand Asset Management
In your first assignment you investigated and developed a personal brand. This week you will test how a brand can be expressed in materials.
In an effort to update the shopping center’s image and redirect its appeal to a new market of consumers, the owner of Seasons Greetings Town Centre has hired your firm, Revisioning Retail Design Consulting, to evaluate the possibility of exchanging several of the shopping center’s less-successful chain stores for high-end specialty boutiques. Using given products and concepts as primary reference, your firm must complete a series of conceptual/feasibility studies for new mall stores.
The owner of Seasons Greetings wishes to present your initial ideas, in the form of exploratory material boards (24”x 36” mounted), at a meeting with the shopping center’s board of directors Friday, August 29 at 4 pm. As you will not be present to explain your ideas, it is imperative that your design suggestions speak for themselves with appropriate annotations. Well-executed, high quality graphic and formal techniques are expected in order to sell your design.
Following approval from the board of directors, you will begin a more thorough study of specific store components beginning Wednesday, September 3.
W : mid-week mockup review
F : project deadline
No comments:
Post a Comment