photograph by Zombizi
It is never too late to be what you could have been. George Elliot
Much of this semester’s work will be spent developing and refining identity systems, or branding, as this is an important cornerstone of successful retail design. This week you will begin your branding focus with a subject you know best : yourself.
One of the most significant things you can do as a designer is understand who you are as a designer. After all, how can you convey the type of work you do to others, if you don’t first know this yourself? But this is much easier said than done, especially when who you are, your likes and dislikes, vary from day to day – and, certainly, evolve over time. Essentially, you must grab hold of what you’ve been in the past, what you are today, and who you hope to be and go for it!
This week’s project has two parts:
1. You will begin this challenge by first looking to others for inspiration. Each of you has been assigned a designer to research. Read over their bio from the text Women of Design, seek them out on the web, learn what they do. What is their style? How is this translated into their work, websites, etc.? Illustrate a page in your sketchbook with your notes and findings to share and discuss in class on Wednesday. Remember that someone may be seeking you out the same way? What do they find when they Google your name?!?
2. Once you’ve done a little research it is time to turn your attention to your own brand as revealed on your blog. How can you ‘renovate’ this site to better reflect you? For Wednesday, print out a screen capture of your blog in it’s current state, and visually brainstorm three ways you can update it’s look including new font treatments, colors, images, text (and most importantly, the tried and true principles and elements of design). We will review your ideas on Wednesday, working towards digital implementation for Friday.
W : Women of Design Discussion, Brand Idea Exchange
F : Newly Branded Blog Due for Critique
Next F : Professional Input Due
Much of this semester’s work will be spent developing and refining identity systems, or branding, as this is an important cornerstone of successful retail design. This week you will begin your branding focus with a subject you know best : yourself.
One of the most significant things you can do as a designer is understand who you are as a designer. After all, how can you convey the type of work you do to others, if you don’t first know this yourself? But this is much easier said than done, especially when who you are, your likes and dislikes, vary from day to day – and, certainly, evolve over time. Essentially, you must grab hold of what you’ve been in the past, what you are today, and who you hope to be and go for it!
This week’s project has two parts:
1. You will begin this challenge by first looking to others for inspiration. Each of you has been assigned a designer to research. Read over their bio from the text Women of Design, seek them out on the web, learn what they do. What is their style? How is this translated into their work, websites, etc.? Illustrate a page in your sketchbook with your notes and findings to share and discuss in class on Wednesday. Remember that someone may be seeking you out the same way? What do they find when they Google your name?!?
2. Once you’ve done a little research it is time to turn your attention to your own brand as revealed on your blog. How can you ‘renovate’ this site to better reflect you? For Wednesday, print out a screen capture of your blog in it’s current state, and visually brainstorm three ways you can update it’s look including new font treatments, colors, images, text (and most importantly, the tried and true principles and elements of design). We will review your ideas on Wednesday, working towards digital implementation for Friday.
W : Women of Design Discussion, Brand Idea Exchange
F : Newly Branded Blog Due for Critique
Next F : Professional Input Due
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